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ABOUT ME

I do everything I can to pamper my horses...

...with the best feed, care, training, equipment, etc.

  

So I know you have a ton of competition out there. 

 

It doesn't matter where you're located, or what products and services you offer.  The proof is on the shelves in my tack and feed rooms!  Some people will buy something just because someone else at the barn is using it (or it had pretty packaging, whatever.) 

 

You know you need to differentiate YOUR brand, products, and services from those of your competitors... 

  • But do you know how to do that?  

  • Do you have time? 

  • Do you worry about how much it might cost?  

I'm here to tell you - you don't have to break the bank hiring a big agency, and you don't have to do it yourself.

As an independent freelancer, I deliver premium, original content that informs, educates, and engages your audience without the premium price tag (or big agency overhead!)  

In 2020, I became certified as a Search Engine Optimized (SEO) content writer.  In addition to using my wordsmithing skills to showcase your brand and tell your story, I'll bring these essential SEO skills to help you understand what your customers (and potential customers) are looking for, how they're searching, and how we can attract them to your business.

I’m here to help make sure the world knows about you, your expertise, and what you can do for them!

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A Little Bit About Me

My horse journey took off in high school thanks to the kindness of 4-H friends who let me borrow a horse and hitch rides to shows.  Until I left for college, I got the chance to develop and show a gorgeous young Appaloosa gelding named Man, who still holds a particular “spot” in my heart.

Later, my bill-paying career took me down some different roads through corporate America, where I learned to love LEARNING!  I designed, developed, and managed learning programs for a variety of purposes and customer needs, including (these are not actual program titles):  

  • How to use the U.S. Army Theatre Army Medical Information System

  • How to fix a digital letter sorter machine (USPS)

  • How to overcome customer objections when selling cellular phone service

  • How to be the best people leader in the world (here's a writing sample from this program)

  • How to use a new software program

  • How to facilitate Agile Scrum ceremonies

 

Each of these projects was exciting because it involved meeting new people, working with experts in the field to learn what they knew, and determine the best way to transfer that information to the people who needed it.  

My Skills

Each of these projects involved a different writing approach, style, tone, and format – which has made me extremely versatile.  Along with developing strong active listening skills and a collaborative, consultative approach, I built expertise in:

  • Storytelling for a purpose

  • Crafting visually detailed descriptions using simple language

  • Matching style and tone to the intended readers/audience

  • Researching, fact-checking, and simplifying the complex

  • Editing and proofreading

 

And I became double-certified in Project Management.  I take a very common-sense, flexible, and pragmatic approach to helping teams get work done. 

I Love to Learn Through Writing

Especially about horse stuff!

Going back to the early 2000s, I've put my creative juices to work supporting friends who were building equine companies and clubs.  


Among my work samples, you'll find an article I wrote about an equine photographer and her growing business.  This article was published in a local publication, The 380 Guide.  


When I barrel raced, I wrote and produced our club's newsletter, membership and sponsor brochures, and event fliers. I also helped plan, promote, and put on several of our biggest races. Recently, I created content for a budding horse marketing platform. 

 

Most recently, I've created content for horse trainers' websites, online teaching programs, and Facebook pages! 

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Today, I'm riding slower horses and still learning new things!  I'm competing in Ranch Versatility and Competitive Trail, and I'm an aspiring Texas Master Naturalist (TMN).  Our chapter supports Hagerman National Wildlife Refuge, and also among my work samples, you'll also find articles I've written for their newsletter, The Featherless Flyer.  


As you can see, my writing and riding interests may be diverse, but I'm always growing and learning.  The one thing that's never changed is my desire to help people.

 

I'm excited to meet you, learn more about your business, and see how I can add value!

 

Let's talk soon!  

Claudia

CHECK OUT SOME OF MY WORK

Web Copy

JK Versatility Performance Horses

JK Versatility was ready to update their website. 

 

Being horse trainers (not writers), I assisted them with recommendations for pages and site structure, optimized content, and editing of published pages. 


My content appears throughout the site, most prominently on the Home page and the Services subpages.

Print

Article for
Lea Watson,
Equine Photographer

This Aubrey, Texas-based photographer was working hard to market her skills.


I assisted Lea by creating this article which was published and delivered to thousands of mailboxes throughout the area.

 

She saved hundreds of dollars by not having to purchase advertising space.

Learning

Instructional Video Storyboard:
 “Tips for Buying the Right Horse”

A storyboard is critical in designing exceptional online instruction using multimedia. 
 

Created by the instructional designer, with assistance from subject matter experts, the storyboard is used by every team member including videographers, programmers, audio technicians, and talent. 
 

This example storyboard demonstrates all the essential elements needed to visualize and build the final product.

LET'S CONNECT!

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Writing remotely from
- The Heart of Horse Country - 
Tioga, Texas USA

All content © Runaway Writing 2020