People Have Questions, You Have Answers
Share your programs, products, skills, and techniques online! Expand your reach and impact the lives of exponentially more horses and horse...
owners & riders
breeders & buyers
or ...fill in your customer here
BE THE EXPERT
70-80% of people research a company online
BEFORE visiting or making a purchase
THESE SERVICES WILL MAKE YOU THE EXPERT
When we work together, I'll take the expertise and insight you already have and turn it into valuable resources that increase your authority and build trust.
Service pricing is based on your unique needs, starting as low as $75/hour.
Ask about frequent update retainers for consistent quality and content.
Please contact me for details!
Learning Programs - Educational Content Design/Creation
COVID-19 has everyone thinking about how to do things online. Horse people love to learn, and I have years of experience designing and building learning programs! I know just how to help you take your teaching skills to the masses with online courses, coaching services, webinars, and more.
Short stand-alone courses
Scripts and storyboards (see an example storyboard in my portfolio)
Social posts and sales copy to help you market your courses
Online courses, online coaching, videos, podcasts, and webinars can be offered to your clients on a membership or subscription basis, pay-per-course, or as freebies to generate leads that help visitors to your site become customers.
Keep your courses interesting! Build new programs as new ideas arrive. Ask about update retainers.
SEO Content Articles
Searchers and search engines LOVE high-quality, engaging, and informative content. Give me a topic and I’ll make it happen. I do extensive research, collaborate with you or your team, and write in your voice and style. Don’t have a topic in mind? I’ll bring you a list to choose from.
Content doesn't have to be new, but it needs to be fresh and current. I'll take your existing articles and blogs, dust ‘em off, give ‘em a new shine, and republish that “next edition” for your info-hungry searchers. I’m great at breathing new life into old content.
Targetted long-form (1200 - 2000 words) and short-form articles (500 - 1000 words)
Refresh, optimize and republish existing content
Serial articles (A topic covered in 2-3 installments published 3-5 weeks apart keeps your audience coming back.)
Info-graphics, tools, and templates
100% optimized, edited and proofed for exceptional quality
Having a website that offers useful resources to visitors is an excellent way to build trust and convert those visitors to customers. Read my article about SEO content writing.
Keep your content fresh, relevant, and timely! Ask me about frequent update retainers.
Ebooks can be excellent tools to attract people to your website and business. These are multi-chapter, informative, relevant, and in-depth assets that you can sell or give away to generate leads. They can be as long or as short as you need.
White Papers and Case Studies
White papers and case studies are essential marketing and lead generation tools for many equine industry businesses.
A white paper allows you to focus attention on a particular product or service that a specific type of customer or potential customer would be interested in. It's an excellent way to introduce a new product/service to customers or introduce potential customers to your business.
A case study is a success story related to your product/service success story. Spotlight the benefits and results that customers have gained from your product/service! This is an excellent proof mechanism for building credibility, trust, and loyalty!
When you have the same person working on your assets it shows with consistent style, voice, and quality in your content and projects.
Do you have a lot of ideas? Booking some of my time each month enables you to keep putting those ideas to use! Having me around also ensures that the content we put out there will always be fresh, and never get stale.
You can book blocks of hours of my time each month to update content and courses, work on multiple articles, start new projects, keep your social posts rolling, and more.