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Web Copy

Breeder Spotlight

Like most breeders and trainers (who are also instructors, clinicians, and judges), Liz had this great opportunity to be featured on the Foundation Quarter Horse Registry's website. 

But she had no time to write it!


I was glad to be able to help because I'm not just a writer -

I'm also a "Chevy Fan!"

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Home & About Web Pages

Schmitt Ranch's "Five Star Team"

Your website's Home and About pages are your visitors' first impression of you and your business.  It needs to quickly convey who you are and what you can do for that potential customer.

Kyle and Riley knew their website was outdated and needed some love. I'm so glad they trusted me to write their story!

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Business: "Management Essentials"

This IT company was known for its values, one of which was caring for people. Developing exceptional people leaders was key to living up to this standard.  

Management Essentials was the company's flagship Leadership Development course, taught worldwide for over a decade.  

I was both the Lead Instructional Designer and Project Manager for this effort. This sample is from the Student Guide that accompanied this very interactive, 3-day workshop. 


Informative Articles Draw Traffic

Andy had recently added a couple of educational blog posts to his website and saw an increase in traffic and phone calls.  Coincidence?   He didn't think so.   

But he was way too busy to write and post articles every week, and his webmaster wasn't a horse person.


I continue to create original, informational articles that engage horse people.  By routinely posting new pieces to his website, he's seen a dramatic uptick in customer inquiries and new leads.

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NavaRio Ranch Hosts First Cyber-Ranch Horse Show

I heard about this show the same week that the COVID-19 pandemic put the United States in lockdown. I thought it was genius! I was also in awe that this group at NavaRio Ranch had been able to put this concept together quickly in light of the circumstances.


I had to know more! 


I also thought this would be a GREAT topic for an article, so I gave them a call.


In writing this, I met two lovely young ladies who spend a great deal of time supporting local 4H clubs and the equine community at large. But I also came to a startling realization about my own "horse show nerves!"    


Hagerman NWR Featherless Flyer

This volunteer organization needed a feature article for their monthly newsletter to patrons. They were a week away from publishing! 

For this article, I used a presentation the HNWR Birding Expert had created, then incorporated additional research. I created the infographic depicting the nesting season and the trivia boxes and produced this in under two days.


Custom Infographic
2020 Rodeo Houston

In 2020, Rodeo Houston introduced "Tournament Style Rodeo" to fans, as well as competitors. With this move, Rodeo Houston broke ties with the PRCA, went invitation only, and offered a total purse worth $1.25 million!

The producer of a horse marketing/social platform asked me to create an article to help readers understand the format so they could better follow the action.

The Super Series spanned 20 days and consisted of five 3-day series, two Semifinal rounds, a Wild Card round, a Championship, and a Shootout round. 40 contestants in each event would be whittled down to 10 by the championship round, with the top 4 vying for the crown in the final shootout round. 


Confused yet? 

In writing the article, I quickly realized how complicated this new format was to explain. So I developed this infographic depicting how round winners and wild card competitors move through the tournament brackets to reach the "Super Shootout."